The W Rockland St Project

What one Philadelphia city block can do to change its future.

The littlest planter at Grow This Block!


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It’s Time to Grow This Block! (Again) – W Rockland St’s Annual Block-wide Planting Day in Germantown, Saturday, June 1

This Saturday, June 1 from 9 a.m. to 5 p.m., residents of W Rockland Street in Germantown will participate in Grow This Block! – the W Rockland Street Project’s third annual neighborhood gardening experiment.

This entire yard was ripped up and transformed! Big thanks to Matt Wysong for helping with the project!

This entire yard was ripped up and transformed! Big thanks to Matt Wysong for helping with the project!

We believe that everyone should have the opportunity to grow flowers and food gardens right in the city. 

This year, residents and volunteers will plant annuals, perennials, shrubs, herbs, veggies and even fruit. All residents will have the opportunity to make a sidewalk planter, add new plants to their gardens, build entirely new gardens, in yards or in containers, hanging planters and pots. Everyone is encouraged to get involved in this block-wide planting day, even first-time gardeners.

Residents pay an affordable registration fee to participate (details below). We are able to subsidize the cost of plants and supplies with the help of a Philadelphia Activities Fund grant, issued by 8th District City Councilwoman Cindy Bass. Many plants are also created by dividing existing perennials from gardens on W Rockland Street. Growing from seed and striking new plants from cuttings and layering also contribute to lowering costs.

Grow This Block! works to build community and connect neighbors, beautify the block, reduce litter, educate children and adults about urban farming and horticulture, and more. Two-thirds of the block’s 46 households have participated in past years. For a look at the event, check out our photos and recap from GTB! 2 and for more insight, read architecture critic Inga Saffron’s take in The Philadelphia Inquirer here: Germantown sisters use tactical urbanism to bolster their block.

Sweat equity. Grow This Block! 2012 was a huge success. See more photos here.

Sweat equity. See more photos here.

Volunteers make things grow. Consider joining us this weekend! Planting location is the Unit Block of W Rockland Street in Germantown, 19144, between the 4800 blocks of Germantown Avenue and Greene Street (here’s a map). Contact Aine or Emaleigh at (215) 805-8091 // rocklandstreet@gmail.com for more information. Check out the flyers below to learn how Grow This Block! works.

Flying Horse Center at 5534-46 Pulaski Ave


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Zack Bird is the Man, and Other Thoughts About Germantown United CDC’s Sustainability Forum

We had a great time talking about neighborhood revitalization and citizen engagement projects at Germantown United CDC‘s second annual forum last week. While sharing our work was fun, it was equally cool for us to learn about other projects in Philadelphia. Zack Bird’s DIY anti-graffiti campaign was particularly inspiring, and we could relate to his remarks about why he does it (see below). After reading Inquirer columnist Karen Heller’s story about his paintings in the Wissahickon, you’ll probably want to pick up a paint brush and join him in the park, too. He has quickly achieved philebrity status in our book! We couldn’t actually wait until after the panel to tweet about him –

Twitter_aine
If you missed the program, check out Luke Smith’s recap of the event below, which includes a summary of Zach’s talk and our contribution. For more, see Germantown-based photographer Tieshka Smith’s collection of photos or check out stories in The Philadelphia TribuneNewsWorksWHYYFlying Kite, and the Philadelphia Real Estate Blog. – Aine & Emaleigh

Guest blog post by A. Luke Smith | Board Member of Germantown United CDC

About a hundred people turned out at the Flying Horse Center last Wednesday evening, May 8, 2013, to attend Germantown United CDC’s Second Annual “Forum on Sustainability,” which featured a “trade show” followed by a panel discussion where attendants learned how “it IS easy being green!”

Aine representing Tree Germantown. You want a tree, right?

Aine representing Tree Germantown. You want a tree, right?

The projector displayed a tuxedo-wearing Kermit the Frog to welcomed guests to the beautiful space at the Flying Horse Center, where various organizations and city offices engaged face to face with interested Germantowners.  Derrick Searles of the Streets Department’s Philadelphia More Beautiful Committee informed visitors that anyone can host a block cleanup and,  with just an advanced phone call,  the city will gladly come and pick up all of the trash and debris the same day.   The Sustainable Business Network recruited Germantown business owners and entrepreneurs to join the citywide network of businesses committed to the business ethos embodied in what they call “the triple bottom line,” or “Profits, People, Planet,” a concept that was repeated later during the forum discussion.  Attendees bounced between tables hosted by local urban farms like Grumblethorpe, organizations like The Food Trust dedicated to bringing that healthy fresh food to Philadelphians living without access to it, and a prison-to-work program called “Roots to Re-entry” that gives prison inmates the opportunity to learn urban farming in the prison’s rehabilitated green house.  There were too many fantastic organizations and agencies to list here (see the pre-event flyer for that).  So many, in fact, it was a challenge to get interested Germantowners to leave the tabling area and take their seats at the forum!

Once seated, the audience listened intently as each of the seven panelists shared presentations and spoke passionately for 20 minutes about their work, and the work of their respective agencies and organizations.

Keynote Speaker and discussion moderator Robert Fleming, founder of Philadelphia University’s MS in Sustainable Design Program, posed the first question to the panelists:  “Most peoples’ objective in life is to make enough money to live as comfortable as possible.  But you guys are special.  What makes you tick?”

After a moment of humble silence, acclaimed graffiti-fighting Muralist Zack Bird was the first panelist to chime in.  “I actually have a good answer to that,” he began.  “In my work for Palm Restaurants, I’ve had the chance to travel around the county building restaurants.  I spent up to a month on each job, and so I’ve gotten to know a lot of American cities.  But when I recently returned to northwest Philadelphia, I really rekindled my love affair with this place, especially with the natural beauty of the Wissahickon, and the history. I’ve found that it’s really a unique place, and I wanted it to be beautiful. And so a while ago I made a commitment to pick up litter anytime I see it.”

“At first I thought I was doing a favor to the community by picking up trash.  But I was thinking about this recently, and I’m really doing a bigger favor to myself.  Whether it’s picking up litter, or faux-finishing to restore a tagged up retaining wall in the Wissahickon, it just makes me feel great, like I’m floating on a cloud.  So I guess that’s why I do it. That’s what makes me tick.” 

Every panelist applauded in agreement to Zack’s response.

Zack Bird paints away graffiti and recreates stone.

Zack Bird might be a magician.

Then the audience queued up for questions and comments.  Audience member Lisa Hopkins of the Civic Association Southwest Lower Germantown wondered whether The Food Trust had considered bringing back something like the home economics classes she remembered from her own school days, because teaching young adults how to cook, clean, and sew could be a key to healthy, sustainable living.  While Dwayne Wharton said that his organization’s connection to schools is to help bring in healthy food, he thought the idea was a good one. Continue Reading →

Two-time Grow This Block! participant, taking it to the next level with the garden plan this year! Photo by Inga Saffron


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Aine and Emaleigh talk do-it-yourself neighborhood revitalization at forum on sustainability, May 8

Aine and Emaleigh, co-organizers of the W Rockland Street Project, will be talking about DIY neighborhood revitalization and citizen engagement projects at Germantown United CDC‘s second annual forum on Wednesday, May, 8, 2013. Utilizing both grassroots marketing and 21st century communications tools, rocklandstreet.com – this very blog you’re reading! – tells the story of what one Philadelphia city block can do to rebuild community and change its future with a do-it-yourself spirit.

The program will be held from 6 – 9 pm at the Flying Horse Center located at 312-316 West Chelten Ave. Email info@germantownunitedcdc.org to RSVP.

Panelists include:

You should come!

If you’ve never been to the Flying Horse Center, read more about the building, which has become a multi-use community center for Germantown, housing offices, small businesses and event space.

It IS Easy Being Green. That’s true.

DIY Projects on W Rockland Street

Two-time Grow This Block! participant, taking it to the next level. Photo by Inga Saffron

The beauty of public seating. This bench was made of 3,800 recycle plastic bags! Thanks Keep Philadelphia Beautiful!

The beauty of public seating. This bench was made of 3,800 recycle plastic bags! Thanks Keep Philadelphia Beautiful!

Garden Party in the Lot Formerly Known As Vacant

An early Philly Spring Cleanup project

An early Philly Spring Cleanup project

Work AND Play.

Work AND Play.

Creative urban intervention! A sidewalk garden grows.

Creative urban intervention! A sidewalk garden grows.

 

 

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Party with W Rockland St at the Philly Spring Cleanup, Saturday, April 13

Philly Spring CleanupSo you think picking up trash can’t possibly be fun? Think again! If you want to make a difference in Philadelphia and have fun doing it, join W Rockland Street Neighbors in Southwest Germantown for another exciting Philly Spring Cleanup project.

This is our fourth consecutive year W Rockland St has participated in the cleanup – in the past, we’ve cleared mounds of trash from vacant lots, built community gardens, painted vacant houses, planted flowers in the sidewalk, and more (take a look at our 2012 and 2011 projects). We call that change you can see, and we couldn’t have done it without the wonderful volunteers that join us each year. Come along and work with W Rockland St Neighbors!

2013 Spring Cleanup Goals:

  1. Help neighbors sweep the sidewalk and street along the entire block;
  2. Lend a hand in basic cleanup and maintenance of two large parcels of vacant land on the block;
  3. Repair and paint the wood fence protecting the vacant lot in the middle of the block;
  4. Help cleanup in front of vacant houses;
  5. Assist elderly neighbors in sprucing up their front yards;
  6. Plant flowers and plants in large pots and garden beds for sidewalk beautification.

 

W Rockland serves as an example of what one Philadelphia city block can do to change its future through citizen engagement, do-it-yourself spirit, and tactical urbanism. We are located between the 4800 blocks of Germantown Avenue and Greene Street, flanked by the 100 blocks of Logan and Wyneva Streets. Read more about our neighborhood improvement projects right here on our blog.

Got questions? Contact rocklandstreet@gmail.com // 215-805-8091 

Cleaning the alley during the 2010 Philly Spring Cleanup

Cleaning the alley during the 2010 Philly Spring Cleanup

Loading up the Streets Department trash truck during the 2012 Philly Spring Cleanup

Loading up the Streets Department trash truck during the 2012 Philly Spring Cleanup

Watering new pop up sidewalk gardens on W Rockland St

Watering new pop up sidewalk gardens on W Rockland St

There once was a curb...


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Buried in trash. Southwest Germantown has a problem.

Let’s trash talk. Philadelphia Daily News reporter Morgan Zalot has been eying Germantown. Today’s story, Germantown’s dirty secret: It can’t get rid of the trash, is no surprise.

The neighborhood has a longstanding litter and illegal dumping problem, but in 2010, Ainé and I noticed one area in particular had shifted dramatically. Had a trash bomb exploded?

We can start by squashing the blame game. It is after all The People who make the trash. Like the City, businesses and individuals have both the power and a responsibility to change litter culture. We’re trying on W Rockland St. What are Germantown’s business districts doing? What about the schools, churches, and community organizations? Lots of players in the mix… Continue Reading →

Garden Party in the Lot Formerly Known As Vacant


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W Rockland wins two awards in Pennsylvania Horticultural Society’s City Gardens Contest!

Recently we received a letter in the mail from The Pennsylvania Horticultural Society. It didn’t look like it was about membership (we are members!). We tore it open to find that W Rockland Street had won two prizes in PHS’s annualCity Gardens Contest, which gives Philadelphians recognition for their “dedicated and imaginative gardening skills.” Go W Rockland Street!

We’ve been thinking a lot about the impact of greening the neighborhood, with the recent murder on W Rockland Street in mind. Read on for a look at the PHS honors and our thoughts on crime and urban gardening in Philadelphia.

Beans!

2nd Place: COMMUNITY GARDEN COMBINATION

The Rockland Street Community Garden was awarded Second Prize in the Community Garden Combination category for first-year community gardens with both vegetables and flowers. This is a big achievement for the block and all the residents and volunteers that helped to transform the long-neglected vacant lot into an urban garden and gathering space. Located at 15 W Rockland at the top of the block, the garden is home to 13 raised garden beds (lucky number!), a melon and climbing vine patch, a compost bin, a floral garden, and jungle gym for kids. We broke ground and built this space on April 16, 2012 during the 4th annual Philly Spring Cleanup (learn more about the project), and its been growing and evolving ever since. One thing to note! We don’t own this land, but we transformed the eyesore anyway.

Here’s what the judges said:

“The garden has a colorfully inviting entrance and neatly laid out raised beds inside with a space set aside for socializing. It is clearly meeting its mission of creating community through horticulture. Impressive that this community has come together to build a garden on an abandoned lot. A credit to the garden creators!”

A look at W Rockland Street projects and events

Continue Reading →

Police Crime Scene Unit, W Rockland Street shooting


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Crime and Safety Update with Councilwoman Cindy Bass, Tuesday, September 25

Crime is rising in Germantown. That’s a fact. Get involved. Community meeting on Tuesday, September 25 at 6pm will feature 8th District Councilwoman Cindy Bass, U.S. Attorney Robert Reed (Philadelphia District Attorney’s Office), Captain Verdell Johnson, 39th Police District.

First Presbyterian Church, 35 West Chelten Avenue. Directions. RSVP at 215-686-3424, rosa.woods@phila.gov / ray.jones@phila.gov. Or better yet, just go.

policebassflyersept25

Police Crime Scene Unit, W Rockland Street shooting


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The Saddest Thing: Gunfire claims the life of block resident

We wish to express our heartfelt condolences to the family and friends of Bryan Jones, a lifelong resident of W Rockland Street. Bryan was murdered on Friday, August 17, 2012 while sitting on the porch of his family’s W Rockland Street row home. Bryan’s death by gun violence was both tragic, senseless, and premature. His passing is a terrible loss, and he will be greatly missed by many.

By early Saturday morning, four people in Philadelphia had lost their lives to gunfire. Bryan Jones was the 226th person murdered in Philadelphia in 2012. This is an epidemic (see #GunCrisis: Philadelphia).

We can do better, Philadelphia, here on W Rockland Street and across the city.

MEDIA UPDATES:

WHYY’s NewsWorks.org | Aug. 21, 2012 | NewsWorks talks with family, friends, and neighbors

From the article >>To Helen Jones, who works in a behavioral-consultant capacity with the school district, her brother’s killing serves as further evidence of a lost generation.

The conversation hearkened back to the gang wars of the 1960s, the crack-cocaine epidemic of the 1980s and how today’s African-American males in their teens and early 20s have grown up surrounded by a culture that seemingly devalues life.

They grasped for seemingly impossible answers.

“They’re mad. They think there’s no place for them. They won’t talk about their feelings because they’re told they’re not tough if they do,” she said. “They feel unappreciated, and that hurts.”

Philadelphia Daily News | Aug. 22, 2012 | Cop and 5 others killed over weekend, but just 1 arrest made

From the article >> “In one of those cases, Diane Jones, whose brother, Bryan, 47, was fatally shot Friday night on his porch on Rockland Street near Germantown Avenue, in Germantown, said Tuesday that more could be done in the case. Diane, 54, was in the house when Bryan was shot multiple times by a heavyset man wearing a polo shirt.She said that although homicide detectives came to the house after the slaying and have been in touch by phone, she has not seen them canvassing the neighborhood or following up on leads she said she gave them.”

As of September 5, 2012, no arrests have been made in the murder of Bryan Jones.

Police Crime Scene Unit on W Rockland Street

Police Crime Scene Unit on W Rockland Street

the hellmouth gets pretty deep in the back


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There’s a hole in the sidewalk, dear Liza, dear Liza

What’s with the mine shaft, err I mean hole, really big hole, that swallowed the sidewalk in front of 4805 Greene St in the little village of Germantown many months ago? Set between W Rockland and Wyneva streets, situated on the formerly-safest-route to the neighborhood corner store, this sidewalk has seen better days. It’s looking a little like a sinkhole (but not) and is extremely dangerous to pedestrians. And it’s been like this for at minimum 4 months. Lots of people have seen it. Luckily, no one has fallen in it yet – at least we don’t think. Has anyone been reported missing? Seriously, I wouldn’t be surprised if a coal miner clambered out.

the hellmouth gets pretty deep in the back

The hole is the stuff of legend and it’s become a fun topic over on that thing called Twitter. Brian Hickey at WHYY’s NewsWorks encountered the abyss back on June 15, citing The Hellmouth Has Opened Up On A Germantown Sidewalk. Later he tweeted, “At least tomatoes grow from it.” That’s true and we actually pulled a few out and replanted them in the community garden on W Rockland. Resourceful! Continue Reading →
Aine (left) and Emaleigh Doley encouraged neighbors to revitalize their block of West Rockland Street in Germantown by becoming urban gardeners in their own yards. The sisters' "Grow This Block!" campaign led West Rockland to receive the Streets Department's Philadelphia More Beautiful Neighborhood Transformation Award last year. Alejandro A. Alvarez / Staff Photographer


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Philadelphia Daily News checks in on W Rockland St

Back in April, we traded a few tweets with Philadelphia Daily News writer Dan Geringer about Philly 3-1-1. He had just published a story called, WHY 3-1-1 MIGHT NEED TO CALL 9-1-1: Many don’t know it exists. We told Dan that we have used Philly 3-1-1 tons of times, and we’ve seen a lot of action and issues resolved. He wanted to know more. So we started talking about W Rockland St and different citizen driven neighborhood improvement projects our block has created, while also working hand-in-hand with the City of Philadelphia.

Garden Party in the Lot Formerly Known As Vacant

That conversation led to a great big story in the Philadelphia Daily News earlier this week.

Dan came to the block on what felt like the hottest day ever. Full sun and 95 degrees, walking around a city block. We’re lucky to have survived. Despite the heat, people were out and talking, PlayStreet was in full effect, and the hydrant was on to cool the scene (with the special sprinkler cap from the Fire Department). Continue Reading →

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